About the Course
Step into the exciting and creative world of digital marketing — a fast‑moving industry filled with opportunities for people at every stage of their career.
As digital skills continue to grow in demand and organisations depend more than ever on strong digital marketing capabilities, now is the perfect time to build and enhance your expertise.
Our Digital Marketing Modern Apprenticeship combines practical, workplace‑based learning with a tailored pathway that adapts to each learner’s experience. Whether you’re new to the field or already working in digital marketing and looking to deepen, update, or broaden your skill set, the programme flexes to support your goals.
This isn’t just a training programme — it’s a hands‑on development journey designed to help you grow your capability, stay ahead of industry trends, and make a meaningful impact in your role or organisation.
Ready to take the next step in your digital marketing career?
Explore the framework content below to see what’s included.
Schedule a Consultation
Ready to take the next step in your Digital Marketing career? Speak directly with one of our knowledgeable experts today. They’re ready to answer all your questions.
Prefer to reach out online? Visit our enquiry form to get all the information you need at your fingertips. Your journey towards becoming a Digital Marketing professional starts here.
Course Overview
Overall Award & Level
Diploma in Digital Marketing SCQF Level 7
Additional Certification
N/A
Certificates
SCQF L7 Awarded by SQA
Modern Apprenticeship Certification is awarded by Sector Skills Council Instructus
Additional added value training course certifications will be supplied as and when attended.
Entry Requirements
No set requirements, however, the role must be relevant to the qualification being undertaken.
Method Of Study
Blended and work-based learning.
Duration
The recommended duration for this framework is 12 – 18 months. However, consideration of any Recognised Prior Learning (RPL) will be taken into account for planning the duration for individuals on a case-by-case basis.
Assessment Methods
Assessment methods may include gathering product evidence (example content with annotation to contextualise), written statements, workplace observation, witness testimony and/or professional discussion.
Start Date
This is a roll-on, roll-off programme therefore there is no fixed start date.
Locations
Remote and work-based.
Course Structure
Empower Your Marketing Journey: Building Robust Skills for the Evolving Digital Landscape
The structure of the Digital Marketing Modern Apprenticeship is crafted to empower apprentices with a comprehensive understanding and application of essential skills in the realm of digital marketing for business purposes.
Throughout this apprenticeship, participants will systematically develop the core fundamentals of marketing within a learner-centric experience, ensuring adaptability to the evolving digital landscape.
To further enrich the learning journey, we have thoughtfully incorporated value-added training components.
Qualification Breakdown
Mandatory Units
Manage Personal Development and Reflect on Current Practice
Develop Skills and Competencies About Social Media Channels and Digital Platforms
Promote Content Through Social Media Channels, CRM Systems and Digital Platforms
Comply with Ethical, Legal, Regulatory Requirements and Codes of Practice in Digital Marketing
Occupational Units
A total of four occupational units are required in addition to the mandatory units. Below is a selection of common optional units for illustration only. There is a wide range to choose from, and the final selection will be tailored to individual learner needs.
Optional Unit Examples
Plan and Manage Social Media Collaboration Activities
Use Analytical Tools to Evaluate Performance of Digital Marketing Activities
Develop, Implement and Evaluate a Customer Insight Strategy
Write and Create Content for Multiple Digital Platforms
Develop Brand Strategy
Create and Update Web Pages
Core Skills
There is one Core Skill requirement for this framework: Numeracy at SCQF Level 5.
If a learner has already achieved this Core Skill, it will not need to be completed again, in line with SQA’s commitment to lifelong learning. Where Numeracy has been attained at a higher level, this will contribute to the enhancement aspect of the framework.
Learners and employers can check prior attainment through Elite, using the Core Skills Profile provided by SQA.
Added Value Training
We offer optional added-value training in the form of Marketing & Social Media courses to complement our Apprenticeship programmes.
These serve as a valuable enhancement, allowing apprentices to tailor their learning experience based on individual needs and preferences. Example courses include Digital Marketing & Metrics, Your Social Media Roadmap as well as an introduction to both SharePoint and Teams as part of the collaborative technologies commonly used in industry today.
Apprentices have the opportunity to acquire specialised skills that align with their career goals within their occupational area.
Schedule a Consultation
Ready to take the next step in your Digital Marketing career? Speak directly with one of our knowledgeable experts today. They’re ready to answer all your questions.
Prefer to reach out online? Visit our enquiry form to get all the information you need at your fingertips. Your journey towards becoming a Digital Marketing starts here.