About the Course
Step into the exciting and creative world of digital marketing—a field that’s ever-evolving and full of endless possibilities.
As the demand for digital skills continues to soar and organisations increasingly prioritise digital marketing, job opportunities are booming.
Seize the opportunity to shape your future in the digital realm with our Digital Marketing Modern Apprenticeship.
It’s not just a learning journey; it’s a chance to cultivate and elevate your digital marketing skills, setting you on a path to make a significant impact in the industry.
Kickstart your career in digital marketing. Have a sneak peek below for the content of the framework.
Schedule a Consultation
Ready to take the next step in your Digital Marketing career? Speak directly with one of our knowledgeable experts today. They’re ready to answer all your questions.
Prefer to reach out online? Visit our enquiry form to get all the information you need at your fingertips. Your journey towards becoming a Digital Marketing professional starts here.
Course Overview
Overall Award & Level
Diploma in Digital Marketing SCQF Level 6
Additional Certification
N/A
Certificates
SCQF L6 Awarded by SQA
Modern Apprenticeship Certification is awarded by Sector Skills Council Instructus
Additional added value training course certifications will be supplied as and when attended.
Entry Requirements
No set requirements, however, the role must be relevant to the qualification being undertaken.
Method Of Study
Blended and work-based learning.
Duration
The recommended duration for this framework is 12 – 18 months. However, consideration of any Recognised Prior Learning (RPL) will be taken into account for planning the duration for individuals on a case-by-case basis.
Assessment Methods
Assessment methods may include gathering product evidence (example content with annotation to contextualise), written statements, workplace observation, witness testimony and/or professional discussion.
Start Date
This is a roll-on, roll-off programme therefore there is no fixed start date.
Locations
Remote and work-based.
Course Structure
Empower Your Marketing Journey: Building Robust Skills for the Evolving Digital Landscape
The structure of the Digital Marketing Modern Apprenticeship is crafted to empower apprentices with a comprehensive understanding and application of essential skills in the realm of digital marketing for business purposes.
Throughout this apprenticeship, participants will systematically develop the core fundamentals of marketing within a learner-centric experience, ensuring adaptability to the evolving digital landscape.
To further enrich the learning journey, we have thoughtfully incorporated value-added training components.
Qualification Breakdown
Mandatory Units
Understanding the Business Environment
Understand Legal, Regulatory & Ethical Requirements in Sales or Marketing
Using Collaborative Technologies 3
Principles of Marketing & Evaluation
Develop Own Professionalism
Digital Marketing Metrics & Analytics 1
Occupational Units
This is split into two groups: A & B. Selected minimum credits are required from each group. Below is a list of common optional units, which are for illustrative purposes only. There is a vast selection to choose from, however these will be tailored to individual needs.
Group A
Search Engine Marketing 1
Content Marketing 1
Email Marketing 1
Group B
Imaging Software 2
Principles of Social Media within a Business
Core Skills
There are five core skills at SCQF L5 required for the framework, however some of these will be naturally assessed throughout the duration of the award. If any of these have been previously attained, then they will not be required to be completed, as these are part of SQA’s commitment to lifelong learning. Some core skills may be at a higher than required level (SCQF L6), which would then assist with the enhancement aspect of this framework. This can be seen on a Core Skill Profile provided by SQA.
- Communication
- Numeracy
- Information & Communication Technology
- Working with Others
- Problem-Solving
Enhancements
- One core skill at a higher than required level i.e., SCQF L6
Or
- One unit from an SVQ at the same level as the framework or above is relevant to the apprentice job role.
Added Value Training
We offer optional added-value training in the form of Marketing & Social Media courses to complement our Apprenticeship programmes.
These serve as a valuable enhancement, allowing apprentices to tailor their learning experience based on individual needs and preferences. Example courses include Digital Marketing & Metrics, Your Social Media Roadmap as well as an introduction to both SharePoint and Teams as part of the collaborative technologies commonly used in industry today.
Apprentices have the opportunity to acquire specialised skills that align with their career goals within their occupational area.
Schedule a Consultation
Ready to take the next step in your Digital Marketing career? Speak directly with one of our knowledgeable experts today. They’re ready to answer all your questions.
Prefer to reach out online? Visit our enquiry form to get all the information you need at your fingertips. Your journey towards becoming a Digital Marketing starts here.